Imagine being an energy retailer and needing an entirely new billing system just to offer EV charging. Sounds unnecessary, doesn’t it?
After all, a charging station is just another type of power outlet—with a meter and connectivity. Wouldn’t it make sense to plug your existing platform into this new, but very similar, value chain that you’re already operating in?
Of course, it does. And that’s exactly what the partnership between eMabler and UtilityCloud is all about.
Since its launch in 2019, UtilityCloud has become a key player in the Nordic energy market, helping energy retailers streamline operations, billing, and customer management. Now, through its partnership with eMabler, UtilityCloud is making EV charging a seamless extension of energy services—without the need for separate systems or complex integrations.
The Challenge: Expanding into EV Charging Without Complexity
For energy retailers, adding EV charging has traditionally been a costly and complex process. Instead of integrating charging into their existing energy services, they’ve had to adopt entirely new billing systems and separate operational workflows—leading to inefficiencies, increased costs, and barriers to entry.
Yet, a charging station is ultimately just another metered energy service. It should be as simple to integrate as any other power supply.
Seamless Integration for Energy Retailers
Through the eMabler & UtilityCloud partnership, energy retailers can now offer EV charging as a natural extension of their energy services—without extra hassle.

Rather than building a new standalone system, UtilityCloud customers can:
- Manage EV charging within existing workflows, keeping processes familiar and efficient.
- Automate billing, customer onboarding, and charging data, ensuring everything runs smoothly within the same platform.
- Scale operations effortlessly, expanding into EV charging without added complexity.
With eMabler managing charge points and UtilityCloud handling customer relationships and billing, energy retailers get a streamlined, future-ready solution.
“By partnering with eMabler, every energy retail company that operates on UtilityCloud’s platform is now able to offer eMobility services to their end customers right out-of-the-box.”
- Erik Wangen, Co-Founder & CCO of UtilityCloud
Why This Partnership Matters
This collaboration simplifies EV charging for energy retailers, turning it into a natural part of their service portfolio. Instead of navigating separate systems, companies can future-proof their business by integrating EV charging alongside traditional energy services—ensuring long-term growth and efficiency.
By eliminating these barriers, the eMabler & UtilityCloud partnership ensures a scalable model that adapts to evolving market needs. Energy companies can expand their offerings while providing customers with a seamless and unified experience for both electricity and EV charging.
EV Charging Without Barriers
With eMabler and UtilityCloud, energy retailers can expand into EV charging without disruption. With this partnership, energy retailers gain a competitive edge. By integrating EV charging into their existing services, they can increase customer retention, open new revenue streams, and stay ahead in a rapidly evolving energy landscape.