Dynamic Tariffs: Matching Parking Fees with kWh Pricing

In our EV Charging for Parking Operators guide, we explored how EV charging can help increase revenue, attract new visitors, and strengthen customer loyalty.  

But to deliver real value, charging and parking must work together. 

EV drivers don’t separate the two. They see one experience. Park, plug in, and go. That’s why parking operators are now rethinking how they price both services in sync. 

With dynamic EV parking tariffs, you can optimise your car park, attract the right users at the right time, and boost profitability.  

This happens when parking and charging prices are aligned, flexible, and powered by EV charging platforms built for integration. 

Here’s how you can make it work. 

Why use dynamic pricing in car parks? 

EV charging changes the way parking operates. It’s no longer only about how long a car stays, but it also involves how much energy is delivered, how fast drivers want to charge, and how easily the entire process works. 

With flexible pricing models based on minutes, kilowatt-hours, or a mix of both, you can: 

• Increase revenue through smarter pricing 

• Reduce congestion during peak hours 

• Maximise the use of every charger, space, and time slot 

EV drivers already expect this level of service. They look for digital tools, clear pricing, and charging that fits their daily routines. To meet those expectations, your pricing needs to be just as adaptable. 

How to coordinate EV charging and parking pricing 

EV charging is often added to parking operations as a separate service. When pricing isn’t coordinated, you lose valuable opportunities to optimise both. 

Aligning your tariffs helps you guide customer behaviour and meet different needs with precision. 

Here’s what that can look like: 

• Lower charging prices during low occupancy to attract more visitors 

• Higher rates during busy hours to reduce congestion 

• Different pricing for fast and slow charging to match short and long stays 

• Loyalty rewards that link parking and charging discounts 

This kind of pricing strategy helps you serve more drivers, use your space more efficiently, and grow revenue at the same time. 

Four dynamic pricing strategies for EV charging and parking 

Here are proven strategies parking operators are using to stay ahead: 

1. Time-of-day pricing 

Charge more when demand is high, and offer incentives during off-peak hours. Keep your site balanced and busy all day. 

2. Grid or weather-based tariffs 

Lower prices when the grid is green or energy is cheap. Support sustainability goals while saving customers money. 

3. Loyalty-linked benefits 

Reward registered users with discounts, priority access, or bundled parking and charging deals. Build repeat business and brand trust. 

4. Charging with validation 

Offer the first 30 minutes of charging free with parking validation. Great for retail, hospitality, and mixed-use environments. 

With the right tools, these aren’t complicated to roll out. And they work.

How to create a dynamic EV parking tariff strategy 

You don’t need to overhaul your entire setup to start using dynamic pricing. Begin with the basics and build from there: 

1. Audit your usage: Look at when your car park is busiest and when bays or chargers are underused. These patterns show where dynamic pricing can make the biggest impact. 
    

2. Define your user segments: Identify the types of users you serve (like commuters, shoppers, overnight guests, loyalty members...). Each group has different needs, and your pricing should reflect that. 
    

3. Set your pricing triggers: Use time of day, occupancy levels, grid load, or customer type as signals to adjust pricing. These triggers help you stay responsive without constant manual updates. 
    

4. Connect your systems: Use APIs to link your parking and EV charging platforms. This allows pricing logic to work across services in real time. 
    

5. Test, refine, and grow: Launch with simple rules, track what works, and adjust over time. The more data you gather, the smarter your pricing can become. 

This approach keeps things practical while giving you full control to evolve your strategy. 

How to integrate EV charging with parking systems using eMabler 

Managing dynamic EV parking tariffs requires technology that fits into your current setup and gives you room to adapt. eMabler’s API-first platform is designed for exactly that. 

With eMabler, you can: 

• Access real-time data from your parking systems 

• Adjust charging and parking prices as conditions change 

• Apply pricing rules across charger brands and locations 

• Monitor usage and revenue through live analytics 

You stay in control, without replacing your existing systems. 

Conclusion 

In 2025, parking and EV charging are part of the same experience.  

Drivers expect both to be easy, fair, and flexible. When pricing is aligned, parking operators gain more control, improve customer satisfaction, and open up new revenue opportunities. 

Dynamic EV parking tariffs help you manage demand, attract different types of users, and make better use of your infrastructure. Whether you adjust pricing by time, user type, or energy signals, the result is a smarter, more responsive operation. 

To build this kind of strategy, your systems need to talk to each other. That’s where eMabler helps. 

eMabler gives you the tools to connect your existing parking and EV charging systems, enabling pricing coordination, real-time adjustments, and data-driven decisions, all through a single, API-first platform. 

Get in touch and let’s explore how you can turn pricing into a smarter, more strategic tool for your business!