Run Your Entire EV-Charging Business in Salesforce: The Complete Guide

The days of running charging services in isolated platforms are coming to an end.  

As the EV market matures, charge point operators need tighter control over operations, revenue, and customer relationships.  

That’s where Salesforce comes in. 

Salesforce already manages your sales, support, marketing, and billing. Connecting your charging infrastructure to this engine puts everything in one place: chargers, customers, payments, and business logic.  

Think about it: 

Instead of logging into five different tools, your team works from one shared source of truth. 

What does this mean in practice?  

Automated customer onboarding.  

Real-time support triggers.  

Revenue dashboards that include charging sessions.  

Smarter campaigns, better segmentation, and cleaner billing.  

This shift creates a more connected, more efficient way to run your business. 

The chapters ahead show how you can run your entire EV charging business on Salesforce, covering everything from customer journeys to revenue tracking. You’ll also see how the eMabler Salesforce Connector helps bring live charger data into your existing system. 

How can Salesforce run your EV charging business from end to end? 

EV charging goes far beyond hardware. It relies on digital workflows, real-time decisions, and service-focused operations. Salesforce brings all this together in one place. 

Whether you're running public networks, serving fleets, managing home charging subscriptions, or supporting partners, Salesforce gives you the tools to run the entire operation inside a single system. 

Here’s how: 

How do I manage the full EV charging customer journey in Salesforce? 

EV drivers expect fast onboarding, easy pricing, 24/7 access, and reliable support. Salesforce helps you deliver all of this by connecting customer data across every team. 

• Manage residential and business accounts in the same system 

• Automate onboarding, activation, and engagement workflows 

• Resolve support cases using live session and charger data 

• Personalize communication based on actual usage patterns 

When every team sees the same real-time picture, the customer experience improves at every step. 

How can I automate EV charging operations with Salesforce? 

Manual tasks slow down teams and introduce errors. Salesforce turns real-time charging activity into process automation. 

• Route charger errors or failed sessions directly to support queues 

• Apply the right tariffs based on charger type, location, or time 

• Sync usage with account billing and monitor payment status 

• Launch targeted offers based on inactivity or peak usage 

Automation cuts friction from daily operations and keeps your business running smoothly at scale. 

What’s the best way to scale an EV charging business using Salesforce? 

Your business keeps evolving.  

New sites, pricing models, and customer types add layers of complexity. Salesforce gives you the flexibility to manage that growth with structure and control. 

• Build dashboards that show usage, revenue, and availability 

• Design and roll out new pricing in Salesforce CPQ 

• Onboard partners with role-based access and branded interfaces 

• Share performance insights with teams, clients, or investors in real time 

This foundation helps you scale faster without losing visibility or control. 

How does Salesforce help with EV charging data and compliance management? 

EV charging businesses handle sensitive customer and payment data. Salesforce includes built-in controls that help you meet your security and compliance needs without slowing down operations. 

• Keep a full record of actions across users and systems 

• Set detailed access permissions across teams and roles 

• Export audit-ready reports on demand 

These controls give you confidence to grow while staying compliant and secure. 

 

How do I connect live charger data to Salesforce? 

So far we’ve established that Salesforce gives you all the tools you need to run your EV charging business end to end. But it needs real-time charger data to do it. That includes sessions, availability, customer IDs, billing events, and more. 

The eMabler Salesforce Connector provides that link. It brings live charging data into your CRM, so every workflow, automation, and insight reflects what’s happening in your network. 

Next, we’ll walk through how the eMabler Saleforce Connector works and what it brings to your EV charging business. 

How the eMabler Saleforce Connector Works 

The eMabler Salesforce Connector brings your EV chargers into Salesforce, turning charging activity into live, structured data.  

This integration makes your EV charging operations part of your existing customer, billing, and service processes.  

Once connected, charging activity automatically updates Salesforce objects. That data powers automation, customer support, reporting, and financial workflows without any manual steps or external tools.  

Your teams work in one system, with live visibility across your entire EV charging operation. 

What EV charging data does eMabler Salesforce Integration sync with Salesforce? 

The Salesforce connector maps real-time EV charging data into Salesforce objects, both standard and custom.  

You get full visibility across: 

• Charging sessions: start time, end time, energy used, location, cost 

• Customer identifiers: app users, RFID tags, linked accounts 

• Site and charger data: technical status, availability, metadata 

• Invoice information: tariffs, usage, line items, customer groups 

• Charger events: fault alerts, connection errors, live status updates 

Once connected, everything syncs automatically. You don’t need to manage file exports, custom scripts, or middleware. 

How does the eMabler Connector push real-time EV charging data to Salesforce? 

The architecture runs on live events.  

When a customer starts a session, the event is recorded instantly in Salesforce. If a charger goes offline, support teams see it in real time. Your revenue dashboard updates as charges complete. Marketing automations react to actual usage, not old batch data. 

This setup uses eMabler’s API-first platform, designed for performance and uptime. It delivers: 

• 99.999% platform reliability 

• ISO 27001-certified data security 

• Scalable infrastructure with fast response times 

The result is a native, real-time data feed between your chargers and your CRM. Fully secure, always on, and built for growth. 

When a customer starts a session, the event is recorded instantly in Salesforce. If a charger goes offline, support teams see it in real time. Your revenue dashboard updates as charges complete. 
 
The result is a native, real-time data feed between your chargers and your CRM. Fully secure, always on, and built for growth. 

Is the eMabler Salesforce Connector scalable for growing EV charging networks? 

The eMabler Salesforce Connector’s architecture is event-based.  

That means data isn’t updated once an hour or once a day. It’s pushed in real time when the event happens.  

Your support team knows immediately when a charger goes offline. Your sales dashboard shows session revenue instantly. Your marketing team can create journeys based on real-world charging behaviour. 

This is built on eMabler’s API-first platform, designed for high availability, strong security, and scale. It runs on 99.999% uptime, meets ISO 27001 standards, and delivers consistent performance across networks. It’s built to support real business operations without shortcuts or patches.

What business results can you achieve with EV charging in Salesforce? 

Once charger data flows through Salesforce, your operations get sharper, faster, and easier to scale.  

Here’s what that looks like in action. 

1. Faster Onboarding 

New customers register through your app or portal. Their charging ID connects automatically to a Salesforce contact. Tariffs, welcome emails, and access permissions follow through predefined automations. What used to take hours now happens in minutes. 

2. Unified Billing 

Charging sessions connect directly to account records. Invoices reflect accurate usage and pricing, grouped by customer, site, or product type. You gain a clear view of revenue without pulling data from multiple tools. Finance teams spend less time reconciling numbers and more time scaling growth. 

3. Proactive Support 

When something goes wrong (an offline charger, a dropped session, a failed payment...), Salesforce picks it up. Support cases open automatically with full session data attached. Teams respond with context, fast. Some issues get resolved before the driver even reports them. 

4. Smarter B2B Offers 

Use live data to power fleet deals, workplace charging programs, or group discounts. Segment usage, report on carbon savings, and invoice employers or partners directly. Everything is visible in Salesforce dashboards and customizable for your business clients. 

5. Live Operational Insights 

Track usage by site, time, customer group, or charger type. Spot underused locations. Identify peak hours. Detect problem areas before they affect revenue.  

Salesforce dashboards give your teams the visibility to manage EV operations like a business, not a guessing game. 

6. Scalable Pricing Models 

Launch new products with speed. Whether you're offering subscriptions, time-based pricing, or bundled corporate packages, Salesforce CPQ handles configuration. The eMabler Salesforce Connector guarantees that each charge is matched to the correct rule and pricing logic, without manual intervention. 

How does eMabler Saleforce Inegration help manage EV charging data security and compliance? 

Data protection is built into every layer of the eMabler Salesforce Connector and platform.  

The integration meets strict enterprise-grade safety requirements for encryption, access, and accountability. 

The connector protects personal and operational data in transit and at rest. All interactions are logged. Admins control who sees what, and how systems behave under specific roles. 

Salesforce adds another layer of control. You can restrict access down to the field level, track every system event, and audit business processes as they happen. Your team works in a secure, compliant environment without losing speed or flexibility.  

One Platform. Total Control. 

EV charging is a service business that runs on systems, data, and speed.  

This guide has shown how Salesforce brings everything together into one platform. Customer journeys, charging sessions, billing, support, and business insights all work in sync. The result is a control center that helps you launch faster, scale with clarity, and deliver a stronger experience across every part of the business. 

However, to make that work in practice, Salesforce needs live charging data.  

That’s where the eMabler Salesforce Connector comes in, delivering real-time sessions, charger status, invoices, and events directly into your CRM. No middleware. No workarounds. Just clean, instant visibility where it matters. 

This is one of the fastest ways to future-proof your EV charging business. It helps you move faster, serve better, and grow smarter, without adding complexity. 

Want to see how it works in your setup? Get in touch and let us show you how to bring your entire charging operation into Salesforce with live data, ready-to-use workflows, and results you can measure from day one!