A Look Inside the Impending EV Charging Disruption

Every major industry shift creates winners and losers.  

The move from film to digital cameras, from landlines to mobile, from fossil fuels to renewables. Each disruption reshaped the landscape of who mattered. The same transformation is now underway in electric mobility. 

EV charging goes beyond sockets and kilowatt-hours. Regulation, technology, and consumer expectations are reshaping the entire experience.  

The EU’s AFIR regulation will mandate Plug & Charge from 2027, making the car itself the customer. Mega apps are consolidating mobility services into a single interface. OEMs are embedding charging into the dashboard. Energy companies are turning EVs into flexible assets in the power grid. 

The shift is pure disruption, not a slow evolution.  And disruption is unforgiving. Some players will be left behind. Others will capture new profit pools, new customers, and new markets. 

At the center of this shift is eMabler, a platform built not to resist disruption, but to adapt to it and turn it into a real opportunity. 

This article explains exactly how.  

What are the Major Shifts Reshaping EV Charging?  

EV charging is moving through a series of fundamental shifts that redefine who controls the customer, where value is created, and how business models scale.   

From Drivers to Cars as Customers 

For years, EV charging was handled through apps, RFID cards, or roaming agreements. Drivers had to simply manage the complexity.   

But with Plug & Charge, that changes. The car authenticates itself. The customer is no longer the driver juggling apps but the vehicle itself negotiating directly with the charging station.  

By 2027, this will be the European standard under AFIR. That means OEMs will suddenly hold the keys to the customer interface. They can sell subscriptions, bundle charging with vehicle sales, or integrate directly with energy services. The entire service layer will shift. 

 
 From Charging as a Cost to Charging as an Energy Asset 

Charging has long been treated as a cost center. A service companies provided to attract EV drivers, subsidized by other revenue streams. But as adoption grows, charging is becoming a profit pool. 

Smart charging reduces procurement costs. EVs can be aggregated to provide intraday balancing services, helping balance responsible parties manage volatility in power markets. Fleets of cars can participate in frequency-controlled reserve markets, stabilizing the grid by adjusting loads in milliseconds. Large charging hubs can be paired with batteries to avoid costly grid tariffs and congestion, while earning additional revenue from wholesale energy trading. 

In short, charging has moved beyond electricity delivery and become part of the energy business.  

From Closed Systems to Open Ecosystems 

The early charging market was dominated by closed, end-to-end platforms. They promised simplicity but locked customers into rigid systems.   

As the market matures, the weaknesses of this model are clear: high operating costs, poor flexibility, and limited scalability.  

The winners will be open ecosystems. Platforms that connect to CRM, billing, loyalty, and energy systems companies already use. Platforms that integrate with OEMs, mega apps, and new services without forcing clients into silos. Platforms that make charging not a separate vertical, but a natural extension of existing businesses. 

Why eMabler Is Different 

In a landscape where most platforms compete to own the customer, eMabler empowers companies to keep control. 

eMabler’s approach is simple: don’t build parallel IT systems. Connect charging into the systems enterprises already run. CRM, billing, loyalty programs, energy trading platforms; all integrated.  

This cuts operating expenses by up to 50%, reduces time-to-market, and avoids the trap of siloed solutions. Integration Instead of Isolation. 

Where other platforms promise generality, eMabler focuses on specific strategic wedges that create outsized impact. 

• Salesforce Connector: Salesforce has a 25% share of the global CRM market. eMabler is the only certified connector that integrates charging into Salesforce. This means that every Salesforce customer can offer EV services without building new IT. 

  
  

• EasyPark Interoperability: EasyPark has 60 million users across Europe, i.e. 30 times the number of EV drivers today. Through interoperability, eMabler gives its clients immediate access to this scale. 

  
  

• Plug & Charge Readiness: With AFIR 2027, OEMs must connect vehicles with service providers. eMabler is the bridge that makes this connection seamless. 

Last, eMabler is already live in 10 countries, with leadership in Norway and Finland, the most advanced EV markets in Europe. It already serves several energy companies across the Nordics, proving that the model works in real markets, not just slide decks. 

How Can you Create EV Charging Profit from Industry Disruption? 

One of the most overlooked aspects of EV charging is its integration into the energy system. This is where eMabler creates unique value for energy companies. 

eMabler manages charging loads across thousands of vehicles, which enables intraday optimization. Balance responsible parties can adjust EV charging to minimize imbalance costs and reduce exposure to volatile markets. 

Through smart aggregation, EVs can participate in frequency-controlled reserve markets, providing ancillary services that were once the domain of large power plants. This opens new revenue streams for energy retailers and grid operators. 

At large hubs, eMabler supports the integration of stationary batteries, which smooth demand peaks and reduce costly grid tariffs. These batteries can also generate income through arbitrage in wholesale markets, stacking multiple value streams onto one asset. 

 In short, eMabler makes charging viable and profitable. 

How New EV Charging Regulations like AFIR will Impact the Market 

The role of regulation goes beyond background influence. AFIR is the most visible example, but it fits into a much broader policy landscape. 

• The EU Fit for 55 package mandates steep emissions reductions by 2030. 

• The UK’s Zero Emission Vehicle (ZEV) mandate requires 22% of new cars to be zero-emission in 2024, rising to 80% by 2030 . 

• National governments are pouring billions into charging infrastructure. 

Regulation creates urgency. It forces adoption timelines. And it reshuffles incentives.  

eMabler is positioned not just to comply with regulation but to capitalize on it. When Plug & Charge becomes mandatory, OEMs will scramble to connect to service providers. eMabler will already be the bridge. 

Why eMabler is Positioned to Lead in EV Charging Disruption  

Let’s put it plainly. Disruption is inevitable. AFIR will happen. Plug & Charge will redefine customer relationships. Mega apps will enter charging. Energy markets will demand EV flexibility. Closed systems will collapse under their own rigidity.  

In this world, companies need a partner that: 

• Keeps them in control of their brand, customers, and data. 

• Integrates charging into their existing operations instead of adding costs. 

• Unlocks new revenue streams in energy markets. 

• Connects them to the ecosystems of tomorrow (Salesforce, EasyPark, OEMs) without lock-in.  

That is eMabler.   

Turning Disruption into Opportunity  

Every disruption redraws the map. Some companies disappear. Others rise.  In EV charging, the map is being redrawn right now. The customer is shifting from the driver to the car. The profit pool is shifting from electricity sales to energy services. The interface is shifting from fragmented apps to integrated ecosystems.  

Most companies see disruption as a threat. At eMabler, we see it as our design principle.  

We exist to help energy companies, retailers, and parking operators turn disruption into growth. To integrate charging into their core businesses. To capture new energy revenues. To keep control of their brand and customers. 

Our role is clear: we turn disruption into opportunity.