How Petrol Retailers Can Enter the EV Charging Market In 2025?

Petrol retailers across Europe stand at a crossroads: evolve into EV charging hubs, or risk becoming irrelevant. 

The good news? This transition is not only feasible, but full of growth opportunities. And 2025 is exactly the right time to act. 

The EV market continues to grow rapidly across Europe, driven by rising consumer demand, stronger policy support, and accelerating investments in charging infrastructure. Petrol retailers are seeing this shift not as a distant trend, but as a clear signal to evolve. 

At the same time, major energy companies and fuel retailers are reshaping their networks to support EV charging. Many are repurposing existing sites, upgrading grid connections, and building strategic partnerships to stay competitive in a changing landscape. 

These developments reflect a broader transformation in mobility, and a clear opportunity for petrol retailers to stay relevant and expand into a fast-growing market. 

Let’s break down how can petrol retailers enter the EV charging market in 2025, and how to do it right. 
 

From Fossil Fuel to EV Charging Services 

EV charging creates new ways to grow beyond fuel sales. These are the areas where fuel retailers are already seeing returns: 

• Traffic retention: Electric vehicles might not need fuel, but they need convenient, visible and reliable charging stops. Your forecourt can remain a mobility destination. 
  
  

• Higher in-store spend: EV charging takes longer than refuelling. That means more time for customers to buy food, coffee or services, especially if you invest in the right retail experience. 
  
  

• Data-driven engagement: With smart charging software, every charging session becomes a customer touchpoint. You can personalise offers, integrate loyalty schemes, and track user behaviour. 
  
  

• Energy innovation: Integrating batteries, solar, and smart load management helps manage costs and even create new revenue streams via energy flexibility services. 

 
Put simply, EV charging is not a cost centre, but rather a magnet that drives core retail sales while creating new revenue. 

How to Enter the EV Charging Market in Europe 

Here’s how petrol retailers can move strategically (and profitably) into EV charging in 2025: 

1. Start with the Right Locations 

Not every forecourt needs to be electrified tomorrow. Start by identifying the most strategic sites: 

• Urban and suburban sites with strong footfall, grocery or QSR nearby, and 30+ minute dwell times. 
  
  

• Transit and corridor locations with room for multiple bays and access to higher grid capacity for fast or ultra-fast charging (150+ kW). 
  
  

2. Choose a Business Model That Matches Your Ambition 

There’s no one-size-fits-all approach. European petrol retailers are deploying a mix of: 

• Owner-operator models, where you invest directly and keep full control (and margin). 
  
  

• Partnerships with Charge Point Operators (CPOs), who handle the infrastructure while you share in traffic and revenue. 
  
  

• Host models, where you lease space to a third party and earn rent without the operational complexity. 

Your approach can vary by site. In many cases, the flexibility to scale gradually reduces financial and operational risk. 

3. Focus on the Driver Experience 

EV drivers don’t just want to charge, they want to charge comfortably, quickly and reliably. That means: 

• Clear signage and easy access 

• Contactless payments or app integration 

• Covered bays, lighting, and security 

• Premium retail, restrooms and Wi-Fi 

Think of your chargers as a magnet. Once a driver is plugged in, every extra minute is a chance to win revenue and loyalty.  

4. Use Software to Maximise ROI 

Charging hardware is just the start. Smart EV charging software helps you: 

• Set dynamic pricing (based on time, speed, energy source or loyalty status) 

• Monitor uptime and remotely manage stations 

• Integrate with roaming networks to boost utilisation 

• Analyse data and improve site-level performance

Last but not least, make sure your EV charging platform is OCPP-compliant and hardware-agnostic to avoid vendor lock-in and retain flexibility. 

5. Tap Into Public Funding 

Many EU countries offer generous incentives for EV infrastructure, whether through national grants, energy transition funds, or EU-level mechanisms. For instance, the AFIR regulation now mandates fast chargers every 60 km on core European networks, unlocking co-funding and policy support. 

Conclusion 

In 2025, for petrol and fuel retailers, the question is no longer if to enter the EV charging market, but how soon.  

The winners in this space won’t be those who wait for certainty but those who act with strategy, speed and the right partners. 

At eMabler, we help fuel retailers turn EV charging into a scalable, data-driven service, fully under your brand, fully under your control.  

Our API-first platform connects charging hardware, energy systems and your retail operations seamlessly, so you can launch fast, run smarter, and own the customer experience. 

Let’s talk about how we can power your EV charging business starting now!