Bundling Home Charging into EV Energy Tariffs: What Really Works?

Read Time:10minutes

Jul 10, 2025

As electric vehicles become the new normal, energy companies are facing a simple question: Will you power the transition, or watch others take the lead?

Around 70% of all EV charging happens at home. That means the home is your biggest opportunity to create value...or lose it.

If you're not part of the EV charging experience, you risk losing customer relevance to carmakers, charge point operators, or energy apps that step in to fill the gap.

This article expands on our EV Charging for Energy Companies guide and shows what it really takes to build a compelling home EV charging energy plan. We'll also show how eMabler helps you offer EV charging bundles fast without building a new EMSP stack.

Why Bundling Home Charging Is a Smart Move

The moment your customer buys an EV, their energy needs change. They think about where, when, and how to charge. And they start looking for answers that make life easier.

If you're the one offering that clarity, they stay. If you're not, they look elsewhere.

Bundling EV charging into your energy offering helps you:

Retain customers who want simplicity, not separate apps and invoices
Increase lifetime value through premium EV-focused services
Offer differentiated EV energy tariffs that go beyond basic kilowatt-hours

When EV drivers feel like your offer was built for them, they engage more and stay longer.

What a Good EV Charging Bundle Looks Like

A strong EV charging bundle connects energy usage, charging behaviour, and customer needs into one clear offer. Here are proven formats:

Flat-Rate Plans

Offer one simple price for home charging.
Example: €49/month for unlimited home charging.
Great for high-mileage drivers who want predictability.

Time-of-Use or Off-Peak Incentives

Encourage charging during low-demand hours.
Example: Lower rates between 22:00–06:00.
Helps balance the grid and reduce cost per kWh.

Dynamic Tariffs with Wallbox Integration

Link smart wallboxes to real-time pricing.
Charging starts when rates are lowest.
Perfect for customers with solar panels or dynamic energy contracts.

Loyalty-Linked Benefits

Add discounted public charging or kWh bonuses to the plan.
Encourages use of your roaming network and increases stickiness.

Each model can be branded, priced, and packaged to fit your customer segments.

Why is it difficult for energy companies to offer EV charging bundles?

Creating an EV energy tariff sounds simple on paper: offer a fixed rate, incentivize off-peak charging, maybe throw in some loyalty benefits.

But when energy companies try to bring these bundles to life, they hit technical and operational walls fast.

No access to real-time charging session data

Without data from the charging session, you can't track how much energy is used, when charging happens, or how it aligns with the tariff. That makes it nearly impossible to enforce pricing rules or offer personalized benefits.

No connection to the wallbox at the customer’s home

Most utilities don’t own or control the wallbox. Without a direct interface, you can’t initiate charging, pause it during peak demand, or respond to dynamic pricing signals.

CRM, ERP, and billing systems operate in silos

Your customer data, energy usage data, and billing logic live in separate systems. That makes it hard to bundle services, run targeted campaigns, or adjust pricing based on behaviour.

Customers charge outside your platform

If customers rely on a third-party app or CPO platform for charging, you don’t see the data or the opportunity. You become just the background electricity supplier, with no role in the charging experience.

The result is a disconnected customer journey. You miss out on data, service differentiation, and long-term loyalty. What could have been a high-margin, future-ready product ends up looking like just another commodity tariff.

How energy companies can bundle home EV charging easily

Every pain point mentioned above comes down to one thing: a lack of control and visibility over the EV charging experience. That’s exactly what eMabler solves.

eMabler's API-first platform connects the dots between EV chargers, energy systems, and customer platforms; so you can launch, manage, and grow EV charging services without owning hardware or building your own EMSP solution.

Here’s what you get with eMabler:

Real-time charging session data: Get full visibility into when, where, and how much customers are charging. This powers accurate billing, personalized offers, and smarter energy management.
Session control and automation: Start, stop, limit, or shift charging based on pricing rules, time-of-day triggers, or demand signals. All through a simple API.
Full system integration: Tie charging data into your CRM, ERP, and billing workflows. That means one unified customer view and one seamless product experience.
Brand ownership and flexibility: Offer white-label EV charging under your own brand. Keep your customer relationship intact, even if you don’t manage the hardware or develop an app.

With eMabler, you remove the technical blockers and take back control of the EV experience. You can deliver high-value EV charging bundles that drive loyalty, margin, and differentiation. All from your existing utility platform.

Conclusion

Bundling home charging into EV energy tariffs gives energy companies a clear way to stay relevant, build stronger customer relationships, and grow new revenue streams.

In this article, we’ve covered why bundling matters, what types of EV charging bundles work, and the common challenges that block energy retailers from moving forward. We’ve also shown how eMabler removes those barriers.

With eMabler, you can: