Webinar:
Plug & Charge 2027: What It Really Means for EV Charging Businesses
What happens when EV drivers stop opening your app? Discover the strategies, risks, and retail opportunities you need to focus on to protect indoor revenue and thrive in the Plug & Charge era.
Watch on DemandHow much revenue will Plug & Charge cost you?
Plug & Charge is redefining the EV charging experience, allowing drivers to connect their vehicle and start charging automatically without opening an app or completing a payment flow.
For retailers relying on their own mobile apps, this shift raises a critical question. If drivers stop opening your app, what happens to cross-sell, loyalty, and indoor revenue?
Join Ilkka Koisti and Ville Parviainen as they share practical examples, real numbers, and clear technical options to help you:
- Evaluate the real impact of P&C on your customer retention.
- Protect cross-sell, loyalty, and indoor revenue when app interaction decreases.
- Maintain indoor sales that contribute up to 86% of margins.
Don't miss it!
Watch the webinar!
In only 30 minutes you will get practical insights on:
- Revenue exposure: How Plug & Charge impacts app engagement, cross-sell, loyalty, and indoor sales, and where revenue leakage actually occurs.
- Customer control: What happens to retention and brand ownership when charging starts automatically, and how to stay relevant without forcing drivers back into the app.
- Technical enablement: The data flows, system integrations, and configuration options that allow you to retain visibility and activate targeted messaging in a Plug & Charge environment.
This webinar is for:
- Fuel and retail executives responsible for in-store revenue and margin performance
- Marketing and CRM teams driving loyalty, promotions, and repeat visits
- Retail innovation and eMobility leaders integrating EV charging into the customer journey
- Commercial decision-makers evaluating the revenue impact of Plug & Charge