How Much Revenue Will Plug & Charge Cost You?
Plug & Charge is redefining the EV charging experience, allowing drivers to connect their vehicle and start charging automatically without opening an app or completing a payment flow.
For retailers relying on their own mobile apps, this shift raises a critical question. If drivers stop opening your app, what happens to cross-sell, loyalty, and indoor revenue?
Join Ilkka Koisti and Ville Parviainen as they share practical examples, real numbers, and clear technical options to help you:
Evaluate the real impact of P&C on your customer retention.
Protect cross-sell, loyalty, and indoor revenue when app interaction decreases.
Maintain indoor sales that contribute up to 86% of margins.
Don't miss it:
📅 12 March 2026
⏰ 14:00-14:30 (GMT +3)
🌍 Online
Why join?
In only 30 minutes you will get practical insights on:
Revenue exposure: How Plug & Charge impacts app engagement, cross-sell, loyalty, and indoor sales, and where revenue leakage actually occurs.
Customer control: What happens to retention and brand ownership when charging starts automatically, and how to stay relevant without forcing drivers back into the app.
Technical enablement: The data flows, system integrations, and configuration options that allow you to retain visibility and activate targeted messaging in a Plug & Charge environment.
This webinar is for:
Fuel and retail executives responsible for in-store revenue and margin performance
Marketing and CRM teams driving loyalty, promotions, and repeat visits
Retail innovation and eMobility leaders integrating EV charging into the customer journey
Commercial decision-makers evaluating the revenue impact of Plug & Charge
About The Webinar
