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How to Turn EV Charging Disruption into Growth with eMabler

Quick Answer

Energy companies, retailers, and parking operators each hold assets that new entrants cannot replicate: existing customer relationships, billing infrastructure, premium site locations, and high-footfall properties. The growth opportunity in EV charging depends entirely on whether those assets are integrated into charging operations or left disconnected, with charging run as a parallel system. For energy companies the opportunity extends into smart charging, intraday optimisation, frequency reserves, and battery integration; for retailers it runs through loyalty and dwell time; for parking operators through destination pricing and bundled mobility services. In each case, the risk of inaction is becoming commodity infrastructure while OEMs and mega apps capture the customer relationship.

This article covers each of these points in detail.

Disruption always feels messy. Business models fall apart, customer expectations leap forward, technology races ahead, and new challengers rise overnight. EV charging is no exception.

OEMs are turning cars into service providers. Mega apps are absorbing mobility into single interfaces. Regulators are rewriting the rules with mandates like AFIR’s Plug & Charge requirement from 2027. And consumers, once patient early adopters, now demand seamless, reliable, and invisible charging.

For some, this is a threat. For others, it is a doorway.

Energy companies, retailers, and parking operators already hold assets that are impossible to replicate: customers, infrastructure, and trust. What they need is the right partner to turn disruption into new revenues and relevance.

This is where eMabler makes the difference. Charging becomes part of existing billing, CRM, loyalty and energy systems, creating a single setup that is easier to manage and scale.

Energy Companies: From Suppliers to Orchestrators

Energy companies are at the heart of the EV transition. They provide the electricity, manage the grid, and hold millions of customer relationships. But simply selling kilowatt-hours won’t sustain margins in a world where EVs multiply demand and volatility. The opportunity is to orchestrate energy, not just deliver it.

  • Smart Charging and Flexibility: With eMabler, energy companies can shift charging loads to cheaper and greener hours automatically. This reduces procurement costs, aligns demand with renewable generation, and delivers lower bills to customers.

  • Intraday Market Optimization: Balance responsible parties face rising imbalance costs as renewable penetration grows. EV fleets are a flexible lever. With eMabler’s integration into energy systems, charging can be adjusted in real time to optimize intraday positions, reducing penalties and even capturing trading opportunities.

  • Frequency-Controlled Reserves: EVs can do more than shift hours. Aggregated through eMabler, they can participate in frequency-controlled reserve markets, helping stabilize the grid by adjusting consumption within seconds. Each vehicle contributes a little, and together they create a valuable ancillary service.

  • Batteries at Charging Hubs: Large charging sites create spikes that trigger high grid tariffs and congestion. With eMabler, energy companies can integrate stationary batteries into hubs. These batteries smooth demand, cut costs, and open additional revenue streams through arbitrage and reserve markets.

The Result:

With eMabler, energy companies transform from electricity suppliers into flexibility providers and grid stabilizers. They turn EV adoption from a cost burden into a profit engine.

Retailers: Charging as a Loyalty Magnet

Retail is about traffic, dwell time, and loyalty. When done right, EV charging turns from an add-on service into a powerful customer magnet. But if done wrong, it becomes a frustration that drives people away.

  • Footfall and Dwell Time: Customers who stop to charge stay longer and spend more. A 30-minute fast-charge session is an opportunity to bring shoppers into stores, cafés, and restaurants. With eMabler, charging integrates into loyalty systems, turning kilowatt-hours into repeat visits.

  • Loyalty and Bundled Services: Imagine a supermarket offering free or discounted charging tied to its loyalty card. Or a retail chain that bundles charging credits into promotions. With eMabler, charging integrates directly into the loyalty ecosystem customers already use, eliminating the need for a separate app.

  • Seamless Experience: Consumers hate friction. Separate apps, confusing pricing, or unreliable chargers erode trust. eMabler removes that by embedding charging directly into the retailer’s existing apps and payment systems. To the customer, charging feels like part of the brand, not a bolt-on.

  • Data-Driven Insights: Charging data reveals powerful patterns: when customers visit, how long they stay, how often they return. Retailers can use these insights to optimize store layouts, design promotions, and predict demand. With eMabler, this data flows into existing CRM systems, not a siloed platform.

The Result With eMabler, retailers turn charging from a cost into a revenue-generating loyalty driver. They use it to attract customers, keep them longer, and bring them back.

Parking Operators: From Spaces to Energy Platforms

Parking operators already manage the places where cars sit idle for hours. This makes them natural players in EV charging. But the real opportunity is to transform parking facilities into energy platforms, with chargers as just one part of the picture.

  • Charging as an Integrated Service: With eMabler, charging integrates directly into access and payment systems. Drivers use the same app or card they already use for parking. No extra accounts, no hassle. This keeps operators at the center of the customer journey.

  • Destination Charging and Premium Pricing: Urban EV drivers need reliable charging where they park for work, shopping, or entertainment. Operators who can guarantee availability gain a competitive edge. With eMabler, operators can manage utilization across sites, guaranteeing high uptime and maximizing revenues.

  • Local Energy Management: Parking garages are often in urban centers where the grid is constrained. Adding dozens of chargers can push sites over capacity limits. With eMabler, operators can integrate load management and even onsite batteries to avoid peak tariffs and grid upgrades.

  • Partnering with Retail and Mobility Services: Parking is not an island. Operators can bundle charging with retail discounts or mobility services like car-sharing. eMabler’s open integration makes this possible without building new systems.

The Result:

With eMabler, parking operators evolve from real estate managers into mobility energy providers. They capture new revenue, increase customer stickiness, and future-proof their assets.

Why eMabler Is the Right Solution

Energy companies, retailers, and parking operators face different challenges, but their opportunities converge on one truth: charging must be integrated, open, and scalable.

That is what eMabler delivers.

  • Integration: Charging connects to existing systems, e.g. billing, CRM, loyalty, energy platforms. No duplication, no silos.

  • Openness: The platform works with OEMs, mega apps, and partners. Customers keep control of their brand and customer relationship.

  • Scalability: Proven in eight countries, with leadership in the Nordics, eMabler scales across markets and use cases.

Where others build closed systems, eMabler builds ecosystems. Where others see disruption as a threat, eMabler turns it into opportunity.

Turning Disruption into Growth

EV charging is at a turning point. OEMs will own the car. Mega apps will own the phone. Regulators will accelerate adoption. Consumers will demand simplicity.

Energy companies, retailers, and parking operators stand at the crossroads. If they do nothing, they risk becoming invisible infrastructure providers while others capture the value. If they act now, with the right partner, they can stay at the center of the customer journey and create new revenue streams.

The opportunities are here. The disruption is already happening. The only question is: will you seize it?