Location: Helsinki HQ preferred. Open to candidates based in another major European hub (DACH, Nordics, UK, Benelux). Regular travel to Helsinki and key markets expected.
Reports to: CEO
Leadership team: CEO, CTO, COO, CRO
Functions reporting in: Sales, Business Development, Marketing, Customer Success / Account Management
The shift we are building for
Four things are happening at once in European mobility, and each of them lands directly on our customers’ desks.
Transport electrification is moving from a policy story to an operational one. Fleets are converting on a real timeline, retailers and parking operators see EVs in their lots every day, and energy companies are watching charging become a meaningful share of load. Volume that used to be a 2030 question is a 2026 question.
Charging is no longer a parking-lot accessory. It is an energy asset. Loads need to be visible to and steerable by the energy system: dynamic tariffs, grid signals, local PV and storage, balancing markets. Customers who treat charging as a standalone IT system get punished on energy cost. Customers who plug it into the energy stack come out ahead.
The ecosystem of players is changing shape. Hardware, software, payments, energy, identity, and roaming are no longer separate stacks owned by separate companies. The companies that win stitch these layers together for their own customers and own the experience end to end. That takes partners and APIs, not vertical integration.
New technologies move the bar on user experience. Plug & Charge (ISO 15118), bidirectional charging, smart charging at scale, and ID-driven payments turn a clunky workflow into something invisible. Buyers are asking for these capabilities by name now, not in two years.
About eMabler
eMabler is the EV charging software company behind an open platform used by energy companies, retailers, and parking operators across Europe. Our customers do not want to become charging companies. They want to add EV charging to a service they already run, fuel and energy retail, grocery and big-box retail, paid parking, and ship it fast. We connect chargers, vehicles, energy systems, and end-user apps through a single set of APIs, so our customers launch a charging service in weeks as an integrated part of the user experience they offer.
We just closed our Series A. The capital is going into building the commercial engine that turns this segment focus into a category-leading position in Europe.
Why this role exists
We have product-market fit, paying customers in multiple countries, and a pipeline that the founders can no longer carry on their own. The CRO will build and lead the full revenue function, sales, BD, marketing, and customer success/AM, and turn what is today a founder-led commercial motion into a repeatable, measurable system.
This is a hands-on operator role for the next 18 months, and a scaling leader role beyond that. If you want a seat where strategy and execution land on the same desk, this is it.
What you will own
You will own the entire revenue P&L: new ARR, expansion ARR, retention, pipeline, marketing-sourced demand, and the commercial side of partnerships.
Specifically:
• Build the go-to-market plan for FY26 to FY28 across our three focus segments, energy companies, retail, and parking operators, and across our priority European geographies.
• Sharpen the segment-level value proposition. The buyer narrative is "you already serve these customers, charging is the next service you layer on", not "you want to enter the charging market." Sales messaging, marketing, and pricing should reflect that.
• Hire and lead the sales team. The first hires are likely two senior AEs, a sales engineer, and a head of BD/partnerships. You set the shape.
• Move us from founder-led selling to a documented sales motion: ICP per segment, qualification, pricing, MEDDPICC (or equivalent), forecasting, and deal review.
• Run marketing as a demand engine, not a brand exercise. Set the budget, hire or rework the team, own pipeline contribution targets per segment.
• Own customer success and account management. Net revenue retention is your number, not a separate function’s. Expansion inside large energy and retail accounts will likely be the biggest growth lever.
• Build and run the commercial side of strategic partnerships with hardware manufacturers, payment and loyalty providers, and platform partners that show up in retail and parking deals.
• Sit on the leadership team alongside the CEO, CTO, and COO. Co-own pricing, packaging, and roadmap prioritisation with the CEO and CTO, and partner closely with the COO on customer delivery, implementation capacity, and the operational side of large rollouts.
• Report revenue performance to the board.
What success looks like
First 90 days: You have met every customer in our top 20, every active opportunity over a defined ARR threshold, and every direct report. You have a written diagnosis of what is working in each of the three segments, what is not, and a 12-month plan with the CEO’s signoff.
By month 9: The first wave of GTM hires is in seat and producing pipeline. We have a documented sales process per segment, a working forecast, and a CRM that reflects reality. Marketing-sourced pipeline is a meaningful share of the total.
By month 18: We are tracking to the Series A revenue plan. NRR is above target. We have a credible path to the Series B narrative on commercial metrics alone.
Who you are
You have done this before, at our stage or one above. Specifically:
• 10+ years in B2B SaaS commercial roles, with at least 3 years as VP Sales, CRO, or equivalent at a Series A to Series C company that grew through your tenure.
• You have built a sales team from a small founder-led group to 15+ people. You have hired AEs, SEs, BD, and a marketing leader, and you have parted ways with people who did not work out.
• You have carried and hit a number, not just managed people who carried one.
• Track record selling complex API or platform products to enterprise buyers who treat software as an addition to a core operational business. Energy retail, fuel retail, grocery, big-box, real estate, parking, or similar adjacent industries are all relevant.
• Comfortable in European multi-country selling. You know why a deal in Germany runs differently from a deal in the UK or the Nordics, and you can coach a team through it.
• Strong commercial fluency: pricing, packaging, contract negotiation, partnership economics. You can read a P&L and a cohort retention chart and form a view.
• You write well. You can build a board-ready commercial update, a sales playbook, and a customer email, and tell which one needs which voice.
• Working English required. Finnish, German, or another major European language is a plus, not a requirement.
• You use AI as a default, not a side experiment. Experience with the tools helps; attitude matters more. You look for where AI can speed up your work and multiply what one person can deliver.
Bonus, not required
• Background selling into energy companies, retail chains, or parking operators. Direct EV charging experience is welcome but not required, segment fluency matters more than charging fluency.
• Experience taking a developer-first product to non-developer enterprise buyers (operations, retail formats, asset managers).
• Operator network in DACH, Nordics, UK, or Benelux that we can put to work in week one.
What you get from this role
• A category at a real moment. EV charging in Europe is becoming operational, not theoretical. Volume that used to be a 2030 question is a 2026 question. The next 24 months decide who owns the customer relationship at energy companies, retail chains, and parking operators. You are leading the commercial side of that.
• A revenue function to build, not inherit. Sales, BD, marketing, customer success. You set the shape from a working starting point. The team you build now determines what the Series B story looks like.
• International scope from day one. Customers, prospects, and partners across DACH, Nordics, UK, and Benelux. Travel that earns the trip, Helsinki HQ between trips, hybrid working as the norm.
• Strong colleagues. The product, engineering, and operations leaders here have built and shipped before. You will not be the only person in the room with experience, and you will be challenged on your work in a useful way.
• A leadership team seat. You sit alongside the CEO, CTO, and COO on the decisions that shape the company. Pricing, packaging, roadmap, and capital allocation are co-owned in the room, not handed down.
• Stake in what we build. Competitive base, meaningful equity, and the upside of being early to a B2B SaaS hitting its Series A plan. Our customers electrify transport faster because we exist; if that matters to you, it matters here.
How to apply
Apply via the application form below. Include a CV and a short note (max 300 words) explaining one revenue function you have built, what you got right, and what you would do differently. We read every application and reply within two weeks.
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