Turning EV charging dwell time into higher retail margins
Build the business case for EV charging at your stores: what a charging visit is worth, how that scales across a network, and what you give away if someone else runs it. Download your copy now.
Inside the playbook
- Why a charging customer is worth nearly twice as much
- What charging does to repeat visits and churn
- What you lose when someone else owns the charging session
- Five questions to pressure-test your business case
Who's this for?
Retail and commercial leaders
Who need to decide whether charging belongs in the store strategy, and build the business case for it.
Digital, loyalty and operations teams
Who will connect charging to the app, the loyalty program and the systems already running the stores.
Your next customers are already driving electric
Two in three new cars sold in the Nordics are electric, and 23% across Europe. Those cars stay on the road for years.
Most of those drivers would rather charge at home. Many can't, and the weekly shop is the most natural place to plug in. A customer who charges stays twice as long and spends more.
Retailers adding EV charging can earn as much as €221,130 in incremental margin a year, from one site.
The playbook shows where the number comes from, how it scales, and how to run the model against your own sites.
New car registrations: ACEA, January to August 2026.
What's inside the playbook
01Why grocery, why now
Drivers who can't charge at home plug in where they already shop. See what that's worth, and what you lose by waiting.
02Where the margin comes from
A worked example of a grocery visit with and without charging, and how €13.50 per visit becomes €22.1M a year across 100 sites.
03Loyalty and ownership
Why charging is a weekly reason to come back, and what happens to that loyalty if the session runs through someone else's app.
04Operations
How charging connects to your CRM, app, loyalty program, ERP and invoicing, without replacing any of them.
05Reliability
What uptime is worth in margin, and what a dead charger costs you.
06How other retailers do it
How ABC runs 2,700+ chargers across its sites, mostly from its own app.
EV charging is not another utility service at the store. It is a high-frequency customer visit with long enough dwell time, and that makes it a retail channel.”
Ilkka Koisti
Sales Director, eMabler
Other relevant resources
How ready are you to launch EV charging services?
Assess your market, your internal capabilities and your business fit before you commit to a rollout.
Read the guideGuideChoose the right EV charging platform, the first time
A platform is a long-term commitment. This guide covers what actually matters when you evaluate one.
Read the guidePlaybookThe EV charging revenue toolkit
For energy companies and fast-growing CPOs: how to turn charging from a cost center into a revenue engine.
Get the playbookBuild the business case for charging at your stores
Book 30 minutes and we'll work through any questions with your own numbers. You'll leave with everything you need to put a business case in front of your manager.
Book 30 minutes